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  COVID-19 has affected countless industries around the world. The travel industry and hotels, in particular, have been hit a serious blow these last few months. However, places are starting to reopen and people have started to travel as well. And it is time that hotels make things work strategically, because, considering the dangers of the pandemic, people want to be as safe as possible. Therefore, if hotels want to weather the storm and continue to bring in guests at this time, they need to ensure they are catering to the safety of their guests and staff. They also need to find ways that they can increase the occupancy of their hotels during this time. While not as many people are traveling and staying in hotels, some techniques can be used to help entice people to stay with you. Below, we will be looking at these techniques, along with how choosing the right property management system can help. Tips To Get More People To Stay At Your Hotel If you want to get more people to stay ...

  To own and run a hotel has never been an easy task. Although it has become even more challenging to maximize your revenue and increase direct bookings in the current post-pandemic era, your hotel can make the best of the expected industry revival by implementing a strong hotel marketing plan. We’ve put together a few key hotel marketing strategies that would help you stay ahead in this ever-competitive industry. 1. Know Your Guests Well It is extremely crucial for you to understand your customers and what their needs and requirements are while they are looking to book a room in your hotel. According to a report by InterContinental Hotels Group (IHG), the ‘35-year-old and younger’ demographic are the ones who have been the most active market segment since after the pandemic. Knowing your target market can help you create the right hotel marketing strategy in order to provide the best amenities for your guests. 2. Make Your Hotel Website Intuitive And User-Friendly Post-pandemic, m...

  1. Online Hotel Reservation System A good hotel booking system needs to have a user-friendly interface that helps both guests and staff. A convenient calendar front-desk view will be a huge advantage to make the reservation process simpler. The software will need to have a plugin or javascript that can be embedded into your hotel’s website. Or, it should be able to redirect visitors to an online micro-site or portal from which they can complete their reservations. The  booking engine  should provide your guests with all the information that they may look for- including prices, packages, room types, add-ons, inclusions, and other details, without them having to scroll through your website. A versatile booking engine like the one offered with the  Hotelogix PMS  allows you to integrate with your website as well as the Facebook page of your hotel. In addition, with our open API, you can customize your own web booking engine. 2. Online Payment Integration Integrat...

  1. Listen to your customer Listening to your customer is not just about acknowledging their complaints, picking up the phone or catering to their demands at your front desk. Effective communication in the hotel industry starts with active listening. This means you not only have to listen to your customers but also try to connect with them. Listening involves paying close attention to their needs and understanding how you can do your best to deliver a personalized experience. The best hoteliers are the ones who listen. Listening to your customers helps you gain relevant feedback which can double as revenue-generating insights. 2. Identify your customers’ ‘voice’ In order to deliver exceptional services, you need to identify what travellers are looking for. Once you have spent some time listening to your guests’ needs, you will notice that they have a ‘voice’. This voice is a reflection of their expectations and emotions. Identifying this voice is directly related to hotel success....

  The events of 2020 have leveled the playing field for hotels across the industry. Implementing a strong hotel marketing strategy is crucial now more than ever. According to a recent study by HubSpot, 70% of businesses are investing in a digital marketing strategy. In this age of technology, intuitive and relevant hotel promotion should be the center of your hotel’s marketing strategy. Marketing your hotel helps increase its reach, attract more guests, and boost hotel revenue. However, despite these advantages, only a few hotels have a well-planned marketing strategy in place. As for the others – they end up making avoidable mistakes that cost them their reputation and business. While we have previously discussed the  best practices in hotel marketing  let’s now look at a few common marketing mistakes. 1. No Concrete Hotel Marketing Strategy Digital marketing is one of the most fruitful ways to generate sales. But, most companies make the mistake of marketing in hospital...