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  1. How to differentiate in front of the tourism buyer. You know well that the tourism market is constantly growing, that actually entering this sector is increasingly accessible for different company sizes. In the same way the hotel market is very versatile, dynamic. Thanks to electronic commerce you can reach your audience easily, as long as you follow an online marketing strategy tailored to the needs of your company. However, the growth of the hospitality market also implies a difficulty to stand out from a competition that offers similar services, just as it competes for prices, without finally innovating or providing value to the customer. Instead of betting on competing with prices, which can lead to losses instead of profits, hotel establishments with greater customer knowledge are betting on improving the quality of the customer experience. To innovate in the hotel guest experience, it is true that boutique hotels are more likely to opt for novelties, since they do not de...

 French capital, Paris is surely one of the most beautiful cities in the world. Known for its excellent architecture, beautiful landscapes and exemplary culture, it is undoubtedly a romantic destination. Jaipur, the capital of the only deserted state of India, is known as ‘The Paris of India’ for its architectural brilliance and numerous forts & palaces that define its beauty. Being the largest city of Rajasthan, Jaipur witnesses a large number of tourists every year and one of the main reasons is its architecture. So, here are the best things about Jaipur that one shouldn’t miss while exploring this city 1. City Palace Jaipur’sCity Palace was built by Maharaja Jai Singh, who was the Rajput King of Amber, in the 18th century. This palace consists of magnificent pillars and marble interiors. It depicts the fusion of Indian architecture with European and Mughal style. Following a grip pattern, the interiors are carved and it has three entrances- Virendra Pol, Udai Pol and Tripoli...

 The bright gemstone of the glittering crown of majestic India, Jammu is the prized possession that has an unmatched history. Known by various namessuch as the ‘winter capital of J&K’ and ‘the city of temples’, Jammu is one of the most popular tourist destinations in India.Magnificent hills, lush green meadows, cool breeze, glittering streams and lakes, misty mornings and lots of other attractions make Jammu a perfect getaway. The divinity of the city lies in its ancient shrines of Ranbireshwar Temple, Raghunath Temple, Peer Kho Cave Temple and Panchvaktar Temple. Besides its divinity and flamboyant aura, Jammu appeases its visitorswith the delectable variety of traditional dishes such as Patisa, Rajma with rice and Kalari cheese. It also offers authentic spices such as saffron, cinnamon, cardamom, cloves, etc. For the shopaholics, the city has extensive choices, includingacolorful variety of exquisite handicrafts made by the skilled artisans and crafts people. Pashmina is one ...

  Srinagar: This summer, why not travel to the heaven on earth? In this scorching heat, one of the best places to visit is Kashmir. Enjoy the pleasant weather, lush green landscapes, pine trees and the Dal Lake Gangtok: North east is everyone’s destination of choice while planning a vacation. Gangtok, the capital of Sikkim, a beautiful hill station originally recognized as a Buddhist pilgrimage. To explore the city, you can go on an exciting trek or simply enjoy a beautiful drive. Known for their best juicy Momos, Gangtok also boasts beautiful Buddhist monasteries to enjoy moments of serenity Dehradun: The Doon Valley in the north is also a suitable destination for summer vacations. Enjoy the pleasant weather, beautiful green slopes, meandering roads and breathtaking waterfalls. Siliguri: About 12 hours away from Kolkata, this small town is the only connection to the queen of hill-stations, Darjeeling. Siliguri’s simple people, the relaxed atmosphere and scrumptious food including,...